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Building Small Business ECommerce
Web Sites
How to build a small business web site
Three factors go into building
a small business web site: Design,
Programming and E-Marketing.
Small business websites are most effective when all three of these
factors are considered before the web site is built. You'll need
to decide on a design look & feel,
who your target audience is, what kind of content you want to
include, how you're going to organize the information, what kind
of navigation you want and what messages you want to get across
to your audience. You will then need to determine what kind of
marketing you plan to do when the site is built. Here are some
good articles Oak Web Works has written to help you with all of
these issues:
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Where
Should My Website Live?
Understanding your various hosting options will allow you to
make the right decision for your unique business situation and
help you save time, money and energy.
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Website
Manifestation - 7 Steps to a Successful Site
If you are in business for yourself, an executive with decision
making power, or the head of your company, you are probably
bombarded with advice, opinions and information about how to
build or re-vamp your website . . .
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Building
your small business ecommerce website
Building a small business website is
as much an art as a science. If you've read the articles above,
you probably realize that there are a lot of considerations when
building a site. Look & feel, hosting, coding, marketing, site
features, and usability are all important to consider when Web building.
Fortunately, you don't need to do it yourself. We can help. We can
build a site for you from scratch, producing exactly what you need
to succeed online. Or we can take on some o of the work inv loved
in building your small business website. For instance, we can just
do the e-marketing, or just the design. Please consider Oak Web
Works for building your small business website.
What is E-Commerce?
E-Commerce is generally thought of as the ability
for a website to accept and process credit cards in exchange for goods
or services. ECommerce is also sometimes thought of as conducting
business over the Web. In the more traditional sense, e-commerce deals
with both accepting and processing credit cards where e-commerce software
lists prices for products or services, includes a shopping cart and
the ability to accept personal information and credit card information.
The actual processing of the credit card is done by a merchant account
that hooks into the site owner's bank account for the money to be
deposited. The combination of the shopping cart software and the merchant
account make up an e-commerce enabled website.
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