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One-To-One Website and Email Marketing

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One-To-One (1to1) Website and Email Marketing white paper

You will learn:

  • What makes a website a one-to-one marketing vehicle
  • How to use your website to produce leads and sales
  • How to avoid renting spam email lists
  • Where to rent proper email lists
  • What is CAN-SPAM
  • How to create & conduct a successful one-to-one email marketing campaign
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Excerpt:

Choices of where to spend our personal and company money are unbridled today. And advertisers and marketers are all frantically competing to grab a tiny piece of our attention.

“It is estimated that the average consumer sees more than one million marketing messages a year – about 3,000 a day.” (Seth Godin – Permission Marketing 1999).

This phenomenon can go by a few different names, all meaning the same thing; mass marketing, interruption marketing, or spray and pray. Mass marketing involves producing a message that is sent out to the masses, a one-to-many relationship. One message, lots and lots of people.

It can be called interruption marketing too. To understand why, think back to the television show you were immersed in last night. And then remember the sports car commercial that interrupted your show. Rather annoying, and only effective if you are sufficiently interrupted enough to make a conscious or even an unconscious note of the product and later take some kind of action such as buying it. And if you’re not in the market for sports cars, then you tune it out, and that’s if you didn't get up to grab a drink out of the fridge.

Billboards, TV commercials . . . (download the .pdf version by filling out the form above to read on)


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