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E-Marketing
a Boston Website
How to
Conduct Website E-Marketing
Whether
you need to conduct a successful e-marketing campaign for your
website in Boston, New York, Tokyo, or London, the same principles
apply. E-marketing is as much an art as it is a science. Searching
for information on e-marketing a website on the Internet can be
daunting. There are millions of results and thousands of companies
that claim they can e-market your website the best. How do you
choose? You may want to only consider companies that offer a holisitic
approach to marketing your site. If a firm says that they only
offer e-marketing services, but no design or programming, then
they may not be as well-equipped to successfully promote your
site. Why? Because marketing does not exist in a vaccum. Each
initiative affects and is affected by the technology behind it
and the usability of the site. Successful e-marketing consists
of numerous initiatives. Here are some of the top initiatives
that Oak Web Works employs:
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Pay-per-click
search engine placement help, submissions & administration
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Lead generation services
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One-to-one/personalization consultation and development
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One-to-one
email campaigns development
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Email campaign
design, implementation and management
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Email list renting services
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Email copy writing
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Strategic link development
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Internet
exploration where we find many appropriate places to add your
link
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Banner creation
- HTML banners, Flash banners, Java banners, animated banners
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Banner buy consultation
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Site traffic analysis and reporting using WebTrends
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Contact
management system setup and configuration
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Forums
and discussion group "buzz" building
Here
are two informative articles written by Oak Web Works that explains
these concepts in more detail:
