Excellent
Search Engine Optimization Forums
Forums are a good way
to learn about optimizing your pages to rank well in the search
engines. Another benefit of them is that if you participate, you
can include in your signature file the link to your site to help
drive traffic and rank better.
Search Engine Tools
Here are some more general
SEO Resources
Directories and Search Engine Optimization
Obtaining directory links used to be a lot more popular before
the search engines caught on to it. Now in 2006, it is probably
not as important to get directory listing willy nilly. Instead only
go for the top 40 or so. Thre that are improtant are the Yahoo!
Directory, DMOZ, and the MSN Directoy.
Among the many
kinds of e-marketing techniques and initiatives you can employ for
your Web presence, search engine optimization (SEO) is one of the
best. Achieving high rankings in the engines for some choice keyword
phrases is one of the greatest feelings in the world. Maybe it's
because I'm a geek, but I tell ya, it feels really good.
How do you get
good rankings? That is the million dollar question. I could write
a book on this subject. In fact, there are books out there on just
this. So instead of overloading you, let's just tackle one aspect
of this at a time. You can expect more information and suggestions
on search engine optimization (SEO) in subsequent newsletters
from us.
One of the best
ways to achieve high search engine rankings is by establishing quality
inbound links. This is especially true for Google. Search engines
have algorithms that determine which site is relevant for a particular
keyword phrase. The specifics of the algorithms are kept secret
by the engines, but we know of general rules that these algorithms
follow. One of them is 'the more quality and relevant inbound
links that point to a site, the better it is going to rank'.
So, if there
are 2 links on other websites that point to your site, and there
are 150 links on other websites that point to my site, all other
things being equal, my site will out rank your site in the search
engines. Google is known to put the most weight on inbound links,
but this applies to most of the top engines such as MSN and Yahoo.
Another way
to go about Strategic Link Development is to find sites that will
post your link without having to trade. Web directories are great
for this. They allow you to post your link in their directory and
most of the time do not require a reciprocal link.
But
where do you find such Web directories?
Here are a few Web pages I found that contain a list of some directories:
If you want
to start improving your search engine rankings, go to each directory
in each of these lists and add your website.
Here's what
we use when we add our website to a directory:
Title:
Inexpensive Boston Web Design, Development and E-Marketing for Small
Business
URL:
http://www.oakwebworks.com
Description: A full-service Web firm here to help
your business make more revenue using the Web. We can get your business
online for the first time, or help you build a money-making next-generation
website. Call for a site consultation.
Notice that
in the Title, we use keyword phrases that are applicable to us and
not the name of our company, Oak Web Works. You ought to do the
same.
Contact
us now
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