The Ultimate Guide To A Successful Business Website
The Non-Technical Person’s Handbook For Hiring a Web Designer and Managing the Creation, Design & E-Marketing of a Successful Business Website
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Table of Contents:
Dedication - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - iii
Contents- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - v
Introduction - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 1
Why this book is so important to you
Section 1
The Fundamentals of Every Website
Chapter 1
Websites and What They’re Made Of - - - - - - - - - - - - - 13
Chapter 2
Webbing Bells - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 31
The Marriage of Technology, Design and Marketing
Section 2
How to Hire a Web Designer or Web Design
Company
Chapter 3
Start with the End in Mind - - - - - - - - - - - - - - - - - - - - 61
Answer Four Questions and Create a Rough Outline
Chapter 4
Begin Your Search - - - - - - - - - - - - - - - - - - - - - - - - - - 74
Creating a List of Potential Vendors
Chapter 5
Narrow it Down to One - - - - - - - - - - - - - - - - - - - - - 86
Steps to Finding the Best Vendor for You
Chapter 6
What You Need to Provide - - - - - - - - - - - - - - - - - - - 98
Bringing Content to your Website
Section 3
The Planning and Implementation of a Successful
Business Website
Chapter 7
What Makes a Website Great - - - - - - - - - - - - - - - - - 109
Rules to Follow and Qualities to Include
Chapter 8
Planning and Implementation - - - - - - - - - - - - - - - - - - 143
A Two-way Street with Your Vendor
Chapter 9
After it’s Built, You HAVE to Market It - - - - - - - - - - - 160
How to Build Revenues Through Smart Marketing
Appendix - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 179
Recommended Reading - - - - - - - - - - - - - - - - - - - - - - - - 188
Index - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 190
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From Brandon Oak Publishing
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