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High-Tech
Marketing & Web Consultants
The high-tech industry has its own
special needs, communications, and challenges. So it's important
that when one is developing a website for a high tech firm, or
planning and conducting an e-marketing campaign for a high-tech
company, one does so with a strong grasp of the high-tech industry
intricacies and has experience marketing to high-tech existing
and potential customers.
Whether you sell high tech services,
such as network administration, outsourced software development,
or computer or system repair, or you sell hardware or software
as a B to B (business to business) or B to C (business to consumer),
Oak Web Works can help you.
We can craft a marketing plan that
will speak directly to your potential customers, and drive them
to your site, and purchase your products or services. We understand
that people who buy high-tech services, software or hardware,
are different than the average consumer. They are more sophisticated,
are not easily impressed and usually like to be told up front
what to expect. They appreciate frankness, useful technical information,
and brevity.
Oak Web Works has many years of experience
building websites and e-marketing campaigns for high-tech companies
in Boston, and around the country. Two of our previous clients
were M.I.T. and Intel. But we've also helped numerous software
and hardware small businesses and start-up high-tech organizations
as well.
The role
of High-Tech Marketing and Web Design Consultants
An
e-marketer and website designer play a number of important roles
in the development of your website and traffic. The role of an
ecommerce website designer and marketer is first and foremost
to help facilitate commerce via the business web site. A high
tech Web designer will make sure the design suits the company,
and the website is more than just brochure-ware. The website should
help the site visitor learn about the product or service, and
be able to communicate with your company easily. This is achieved
by designing a site that has excellent usability,
robust programming, and is set
up to accomplish all the business's e-marketing
initiatives.
Often
times, a high-tech company can offer many value-add features to
their website. Things such as free software downloads and trials,
interactive forms, automated product advisors, online forums are
all things Oak Web Works can do for your high tech company website.
We
can also be your high-tech e-marketing consultant and plan, develop,
conduct and track an emarketing campaign specially designed for
high-tech customers.
Here
are a few informative articles written by Oak Web Works that explains
these concepts in more detail:
