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The Non-Technical Person’s Handbook For Hiring a Web Designer and Managing the Creation, Design & E-Marketing of a Successful Business Website
A
Web Designer plays a number of important roles in the development
of your website, and hiring one can be a very important part of
your business plan. Ecommerce can mean either accepting credit
card payment through a website, or simply a website that help
a business conduct commerce. So the role of an Web Designer
is first and foremost to help facilitate commerce via a business
web site. This is achieved by designing a site that has excellent
usability, robust programming,
and is set up to accomplish all the business's e-marketing
initiatives.
If
you decide to hire a Web designer you ought to ask the potential
Web designer a few questions first:
Are they accessible?
Do they speak English as a first
language? (if your company's main language is English, of
course)
Will they provide references?
How many other clients do they
currently have?
How do they prefer to communicate, by phone,
email, etc.?
How available are they to help you on a short
notice?
What are the steps they take to accomplish
given tasks?
How large is the company?
Are they proficient in programming,
Web development and e-marketing?
Here
are a few informative articles written by Oak Web Works that explains
these concepts in more detail:
Developing
an Online Marketing Campaign
Developing an online marketing campaign using numerous techniques
can often be the most successful way to increase traffic.