Need
more sales? Want more customers? Increase your lead generation through
email marketing.
Email
marketing is one of the most powerful ways to market your site and
your products or services. It is also one of the least expensive
ways, and has the potential to reach a large amount of targeted
people.
Email
marketing is also one of the most misunderstood 21st century marketing
methods. There is a world of difference between spam and proper
opt-in e-mail campaigns. Oak Web Works will only be involved in
the latter.
Proper
opt-in email campaigns consist of a targeted rented list of consumers
or businesses who have specifically requested to receive
relevant information about the topic the email is about.
It can also be an internal company email list (or house list). The
campaigns generally consist of offering a value-added incentive
to the list that is company-neutral. It should have a mechanism
for capturing new leads generated by the campaign and a way to track
the success.
Oak
Web Works has had tremendous success with email marketing for numerous
companies in a wide range of industries. We can set everything up
for you.
This includes
any or all of the following email campaign tasks:
- Writing
the email copy
- Creating
the html email message
- Renting
the list through a broker (we work with a number of excellent
brokers)
- Creating
the html form that captures the lead
- Writing
the code that powers the form
- Setting
up a database to store the new leads
(the form, code, and database can be either integrated into your
existing infrastructure or all housed on an independent server).
- Setting
up a tracking system to determine the success
We
will get you leads.
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