Boston Web Design and E-Marketing

Web Design & Website Development


Boston Web Design and E-Marketing Web design is the process of creating a user experience and is made up of the look and feel, the user interface and information architecture.

Need to get your business online
for the first time
?
Need a new
and improved
next-generation website?
Need to drive traffic to
your site with a superior
e-marketing campaign
?


Here are rules we follow when designing websites:

  • Meet with the client to understand exactly what is desired and needed to gain the most from all current web design and marketing techniques
  • Learn as much about the client's future site visitors and customers and design for them
  • The look & feel should represent the company's attitude, business persona, and messaging
  • Navigation should be easily learned and remain consistent
  • Limit big images or large file streaming media to decrease page download times
  • Bells and whistles should be kept to a minimum
  • Test, test, test
  • Get the company's message across easily and succinctly
  • Design the site to facilitate e-marketing
  • Make the pages search engine friendly
Look & Feel
(appearance)
User Interface
(usability)
Information Architecture
(organization)

Color schemes
Font styles & sizes
Font colors
Graphics
Page layouts

Links
Forms
Search capabilities

Site navigation
Content organization
Site maps

Web design is made up of the look and feel, the user interface and information architecture.

Most Popular Web Design Articles:

How To Choose Your Website Colors - Learn all about websites and color
Top 10 Ways Websites Makes Me Suffer - Avoid these things when building a website
Top 5 Must-Haves on Every Web Page - Include these things when building a website
A Webmaster’s Toolkit and Tricks - Software programs we use to build websites


About Web Design

The most important facet of Web design is the user. The design of a website or Web service should be driven by the user’s needs. One cannot practice Web design without being affected by the expectations of future users. A business’s website exists to communicate and help the user, the existing and potential. Following this rule will help make sales. Therefore, the user needs to be central to the creation of a site. To ignore this principle would be like a retail store planner ignoring the fact that customers will soon be navigating through the store and insisting on creating a confusing floor plan that resembled a tortuous maze of racks, trapping even the most experienced person in a labyrinth of aisles of goods who will never see the light of day again.

To successfully accomplish the goals of helping, communicating and selling to the user, a website must have an appropriate appearance and be easy and intuitive to use. Web design involves first and foremost the look and feel. This is made up of color schemes, font styles and sizes, graphics, page layouts, and how all these elements come together to form the site’s overall appearance.

However, Web design is more than just look and feel, it’s also usability. Usability is the measure of a website's potential to accomplish the goals of the user. It is accomplished with the User Interface, the way in which a user can interact with the site and how the site invites interaction and responds to it. Other types of user interfaces (UI) include html forms and site search functions. Any element of a Web page that invites user interaction can be considered part of the UI.

When designing a site, the number one question to be asking is, “How can I design our site’s appearance and usability to optimally achieve our business’s goals?” If you plan to hire a person or company to design the site, have the answer to this question handy when signing the contract and make sure they understand and can carry out exactly what you need. Beware of design for design’s sake. In fact, when carrying out any action involving your business’s website, from designing to coding, to maintaining and marketing, the issue of optimally achieving your business’s goals and facilitating the user’s experience should be front and center at all times.

Among the many sites we've custom designed is ClickitTicket, a client of ours that offers everything from Stone Temple Pilots tickets, Panic at the Disco Boston tickets, Jimmy Buffett Tickets , Cirque Du Soleil Tickets, The Police Red Rocks Tickets and all kinds of affordable MLB tickets and NASCAR tickets too.

Whether you need small business Web design, large business Internet marketing services or business to consumer Web marketing services, we offer it all.

Please visit our Portfolio

 


Client Testimonials

Why We Are Different

Buy Our New Book on Amazon
"The Ultimate Guide To A Successful Business Website"
The Non-Technical Person’s Handbook For Hiring a Web Designer and Managing the Creation, Design & E-Marketing of a Successful Business Website

 


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